SEO is the process of improving the organic ranking of a website with leading search engines. SEO means search engine optimization It is the process of getting traffic from the free, organic, editorial or natural search results on search engines.
When you enter a query in a search engine and hit ‘enter’ you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query.
If you have ever wondered why some of these websites rank better than the others then that is because of a powerful web marketing technique called Search Engine Optimization (SEO).